In a retail climate currently dominated by a flavored seltzer fascination and battles such as those between La Croix and Waterloo, it’s no surprise that Pepsi has now launched a line of flavored sparkling waters called Bubly. Sparkling water and seltzer has its drawbacks (such as its impact on your teeth!), but it still remains increasingly popular as a sugar-free beverage choice. Bubly is available in eight flavors: lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry — and, for those health-conscious consumers who are trying to make better choices than soda, contains zero artificial sweeteners, flavors, or calories. Pepsi appeals to the millennial generation with bright, colorful cans that include pull tabs reading fun trendy phrases like “Oh hi.” “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo said in a statement.

We wonder how La Croix feels about the direct competitor now coming for their cult fanbase… Multi-packs are now available and sell for approximately $4 (8-pack) and $5  (12-pack) in supermarkets, drug, and mass retail stores nationwide. While we haven’t tried the flavors ourselves, some early taste testers claim the lemon is the only flavor that tastes similar to La Croix, while other fruitier varieties are super “fragrant” and bubble gum-like in flavor. Based on the colorful, cute packaging alone, we’re here for it!

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